Customer Insights before you Acquire

Improve your M&A Outcomes

Get real customer insights to inform your quality of earnings.

We've all seen the transactions that look great on paper, that fail to deliver the value promised.Have you been burned by:
1. Mis-aligned operating models;
2. Failing to appreciate why customers buy;
3. Making bad assumptions on customer or employee retention; or,
4. Assuming the current platform is superior?

Current customer and employee due diligence fails to provide you with actionable insights, leaves you with residual risk, and destroys value post-close.

We provide

Anonymous, independent customer and employee insights

Does the owner want to keep the transaction a secret?Do you want objectivity in your customer and employee due diligence?Inform the risks associated with the transaction, or inform the price you're willing to pay.

Focus on what you're great at, and where you add the most value in the transaction. We'll do the same.

The Benefits

Protect base business, hit realistic synergies, pay a better price

CEE Better was designed to augment and improve your existing due diligence. The benefits you receive include:
1. Improved likelihood of M&A success (protecting enterprise value of each company, and improved likelihood of achieving synergies).
2. Independent expert analysis
3. Better understanding of operating model and customer risks and opportunities.
4. Anonymous customer and employee communication (for the transactions where the owner wants to avoid advertising that they're looking to sell).
5. Free up your time to focus on things you're good at (which is likely not customer engagement and operating model analysis).
6. Improved confidence for communicating with your investors / LPs.

Ultimately, CEE Better exists to improve your M&A outcomes.

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